It varies by release. We have to juggle a number of factors, including yield, expected demand, the retailer’s ability to set and enforce a limit, and the retailer’s desire to set a limit (keep in mind the retailer’s goal is to sell through bottles, they don’t necessarily care if the buyers are evenly distributed). Ultimately, it is up to the retailer partner as the product is theirs to sell, and theirs to hold and market if it does not sell through the group. We will strive to set a limit of 1 bottle per person for highly desirable barrels, a 2 bottle limit for bottles in the mid range, and no limit when appropriate. In very limited cases, an unexpected high demand may result in a situation where the retailer works to set a limit after the rollout - for example if there is no limit initially, but bottles sell out in Tier 1 with most people ordering multiples, it makes sense to adjust to a 1 bottle limit where the retailer cancels excess bottles. This works in real time, with the main goal being ensuring that everyone in Tier 1 who wants a bottle has access to one, and then Tier 2, and so on.
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