When it comes to bourbon marketing, companies tend to stick with what has proven to work. But when everyone is doing the same thing, how do you stand out at point of sale? Lasso Motel Whiskey is taking a different approach to capturing your attention.

Many know him as Harvey Specter from the show Suits, but as Gabriel Macht looked to stretch his creative muscles, he now finds himself in a new role, creative partner in Bear Fight Whiskey.

We spoke with Dierks Bentley about his inspiration for his new brand and how he made his dream a reality.

What surprises does Buffalo Trace have in store for whiskey drinkers this year?

Blanton’s Original Single Barrel Bourbon rise in popularity from readily available on just about any shelf, to a bottle that sells for multiple times its asking price and a level of demand that could even be described as excessive. So what caused Blanton’s surge in popularity?

What isn’t talked about when it comes to aging bourbon is that the territory of the United States extends outwards and upwards. That changes this week thanks to one of the most innovative experiments that the world of whiskey has seen in a long time.

Does the market really need an upscale Fireball Whisky? Thanks to Fireball Dragon Reserve Whisky, we now know the answer.

The bygone era of the bourbon decanter was a period when packaging overshadowed the whiskey itself. Though they were utilized to help sell bourbon which had fallen out of favor, their distinct style and creativity remains charming 50+ years later.

Ever wonder what it would be like to spend a night at a distillery? It should be on every whiskey lover's bucket list.

This past week we had the opportunity to make history. Ross & Squibb Distillery, owned by MGP Ingredients is often shrouded in mystery only in that it isn’t open for public tours or really anyone else for that matter. While there, we got to do something no outside visitor has done in 80+ years.