Stone fruits | Light cinnamon | Peanut brittle | Caramel | Floral undertone | Baking spices

Brown sugar | Peanut brittle | Dried apricot | Cinnamon | White pepper | Touch of sandalwood | Light body

Tapering spices | Vanilla extract | Caramel | Stone fruits | Nutty undertone | Medium length

The Duck Club Bourbon brand was launched in November, 2025 with two bottles: a standard 92 proof bourbon and a 110 proof bourbon. The brand is a collaboration between Morningside Brands Inc., The Silent Group, and country music artist Riley Green. Morningside Brands is located in Memphis, Tennessee, and its portfolio includes Alma del Jaguar Tequila and Wamar Gin House, with Duck Club Bourbon as its first whiskey line. The theming of Duck Club Bourbon is front and center, with branding heavily rooted in waterfowl hunting and the outdoor lifestyle. They are also a partner of Ducks Unlimited, with a portion of proceeds from bottle sales benefiting North American Wildlife Conservation.

It’s all too easy to label a new, marketing-driven brand with celebrity influence as a quick money grab. But tasting the bourbon, looking at the sources (most likely Jim Beam and Bardstown Bourbon Company, though that is not confirmed), and then taking the suggested price into consideration reveals something else entirely: This is a solid new bourbon offered at an affordable price point. The brand has also disclosed more than fly-by-night celebrity or flash-in-the-pan brands tend to, with the percentages and mashbills of the bourbons in the blend laid out clearly on their website. This bodes well for the newcomer entering the space, as it speaks not only with its label art but also with the details behind what’s in the glass.  

While Jim Beam is not exactly disclosed as a source, the location, mashbill, and peanut brittle notes in the bourbon all but give it away. Despite its higher proof point, Duck Club Bourbon: 110 Proof - High Brass is a surprisingly smooth sipper. This is largely due to its light body in the mid-palate, which will undoubtedly turn high-proof-seeking bourbon enthusiasts away, though I don’t feel like this brand is meant to engage that audience. Instead, it combines its most prominent flavors of stone fruits, caramel, floral notes, brown sugar, apricot, and cinnamon to easy-sipping results. It’s a bourbon for the masses and pulls the attention of a specific customer base with its strong, well-executed marketing angle.

‍The bourbon in review is from Batch ID #3.