Wolves
Los Angeles, CA, April 25, 2024 - Today, Wolves, a luxury California whiskey brand innovating in the new category of American Single Malt, and UNDEFEATED, a global sportswear brand, announce the launch of their latest limited-edition collection. This release includes a collectors’ status California heritage whiskey and timeless style staples inspired by the mavericks in every corner of our culture, who defy convention and refuse to concede to the monotony of everyday life.
Inspired by these iconic underdogs, outsiders and anti-heroes immortalized throughout film and art, this limited-edition drop captures their resilience, rugged self-assurance and interminable restlessness with lifestyle essentials for the modern-day rebels among us. Sip a smooth Wolves x UNDEFEATED American Single Malt Whiskey slowly while lounging in a plush Post Work-Out Robe. Live on the edge of adventure in a Cut-Off Raglan Crewneck and 6-Panel Chino Twill Hat with a Whiskey & Water Bottle in tow.
“After a successful Wolves x UNDEFEATED collaboration at the end of 2022, we’re excited to partner again on another collection that emulates both brands' identities,” says James Bond, partner and creative at Wolves x UNDEFEATED. “Each piece reflects our shared commitment to quality, craftsmanship and design while also converging to create a lifestyle experience our communities will covet.”
With a second limited release whiskey, Wolves President Jennifer Marks further comments, “Working under a shared ethos, we had the vision to push boundaries. We’ve crafted a six-year-old, 106-proof American Single Malt that was recently designated as collectors’ status. It’s a one-of-a-kind custom liquid that cannot be replicated, even by us.”
Expected to sell out fast, Wolves x UNDEFEATED allocation lists have priority access to purchase on April 26th. A public release is scheduled for April 30th. For future releases, secure a spot on the Wolves x UNDEFEATED allocation lists.
About Wolves
Co-Founded by culture icons James Bond (UNDEFEATED) and Jon Buscemi (Buscemi, Truff), Wolves is a luxury California whiskey brand innovating in the new category of American Single Malt. Wolves combines an American distilling tradition, Californian innovation, and a global sensibility to create a top-shelf product for the world's most discerning drinkers.
About UNDEFEATED
UNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. Since the brand’s inception in 2002, UNDEFEATED remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation.