It all starts with personalized consultations: the Black Button team meets with restaurant owners, bartenders and liquor store operators to get to know their customer base. Next, they receive a flavor profile survey to determine additional preferences and hone in on flavors such as sweet, spice or oak. Each blend is made with a base of Black Button Distilling’s Straight Bourbon Whiskey, available in 90, 92 or 94 proof, and adorned with a customized hangtag noting the specific establishment. As a New York State Farm Distillery, Black Button Distilling’s bespoke bourbon is locally sourced, and crafted from 60% corn, 20% wheat, 11% malted barley, and 9% rye, with a minimum purchase of 100 bottles for this program.

“Increasingly, we are noticing that customers are interested in personalization,” said Jason Barrett, President and Master Distiller at Black Button Distilling. “Consumers want things that are one-of-a-kind or limited edition. With the launch of a Custom Bourbon Blending Program, we can give retailers a leg up on the competition with something that is uniquely theirs, making them a special destination to purchase bespoke blends.” 

Black Button Distilling initially began testing the program with select partners earlier this year, and is already garnering significant praise. “In May, we visited Black Button Distillery to create a custom blend for our Barrel Club. Working with three base components that offered distinct flavor profiles, we got to know each, and then started with broad stroke blend adjustments and fine-tuning adjustments until we zeroed in on our perfect blend. I would highly recommend this for anyone who wants to take the more traditional experience of selecting a single barrel to the next level,” said Nick Beiter of Breaking Bourbon, a trusted source for bourbon reviews.

To learn more about Black Button Distilling’s custom blending program, please email custombourbon@blackbuttondistilling.com.

About Black Button Distilling

‍Founded by President and Head Distiller Jason Barrett in 2012, at only 24 years old, Black Button Distilling is Rochester’s first grain-to-glass craft distillery to open since prohibition. As a New York State Farm Distillery, Black Button Distilling is deeply committed to crafting high-quality small batch spirits with New York State grown and produced ingredients. Over 90% of ingredients are grown or produced in New York State, as Black Button Distilling is dedicated to supporting New York State agriculture and the responsible stewardship of our natural environment. In 2018, Black Button proudly opened their own farm and forestry, where they grow juniper for gin, white oak to make our own bourbon barrels and fresh herbs and spices as well as organic honey for our cocktails. Beginning in 2020, Black Button expanded their national footprint by offering their award-winning spirits for purchase online. Visit www.blackbuttondistilling.com to purchase spirits, explore cocktail recipes, scheduling tastings, and more.