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Bardstown Bourbon to be featured in CBS 60 Minutes segment following the fascinating journey a bourbon barrel takes in its lifetime

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Bardstown Bourbon Co

Press Release

Bardstown, Ky. (April 2, 2025) -- Kentucky’s signature industry will take the national stage this Sunday on CBS’ 60 Minutes. The story follows the fascinating life of a bourbon barrel - from the age-old art of coopering to the way the flavors of bourbon shapes spirits across the world.

Told through three captivating perspectives – the cooperage, the distiller and the barrel broker – the episode highlights an ancient product that continues to play a vital role in American and global commerce.

The distiller segment features award-winning “60 Minutes” correspondent Bill Whittaker in conversation with Bardstown Bourbon Company’s Vice President of Product Development, Dan Callaway, a leading expert in bourbon blending and maturation. Callaway reveals the mesmerizing alchemy behind how the American oak barrel, years of aging, and the careful art of finishing can unlock bourbon’s signature richness, depth, and character. Other Kentucky businesses are also highlighted, including Independent Stave Co. and Midwest Barrel Co. The full story will be available online following the episode.

WHAT
:           Bardstown Bourbon spotlighted on 60 Minutes
WHERE
:        CBS
WHEN
:           Sunday, April 6, 2025, 7 p.m. EDT
WHO
:             Dan Callaway interviewed by award-winning journalist Bill Whittaker

ABOUT BARDSTOWN BOURBON


Bardstown Bourbon Company
is pushing the boundaries of innovation while honoring the traditional art of making great whiskey. With the most modern, technically advanced whiskey distillery, Bardstown Bourbon combines the highest quality distillation and spirited hospitality into a modern, authentic bourbon experience unlike any other on the Kentucky Bourbon TrailTM. Bardstown Bourbon Co. is working to push the entire industry in a direction that is more innovative, more transparent and more collaborative. Bardstown Bourbon was named 2023 Worldwide Whisky Producer of the Year by IWSC, 2025 Icons of Whisky Global Brand Innovator of the Year, and the brand’s Amrut Indian Whisky collaboration, the first of its kind, was honored as the highest-rated American Whiskey by Whisky Advocate in 2024. Bardstown Bourbon Co. is part of Lofted Spirits, one of the largest American Whiskey distillers in the U.S. For more information visit BardstownBourbon.com.

published by: BBTEAM

April 2, 2025
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