- Do we see any trends fading? We start talking about stickers and barrel picks, but there are more we see happening.
- Everyone discusses if the in-store buying experience is changing. There have been a lot of partnerships and acquisitions by Drizly, GoPuff, ReserveBar, and even Seelbachs. Are online and on-demand outlets such as these making consumers less likely to try new things?
-It’s a question from Brian and he wants to know are there just too many bourbon festivals?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product