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Hotaling & Co.
SAN FRANCISCO, September 30, 2024 – California launched both the American wine industry onto the global stage – when a Napa winery won the 1976 Judgement of Paris, and the craft distilling industry – when San Francisco’s Old Potrero Rye Whiskey was first introduced in 1996. This shared heritage of innovation is the inspiration behind Old Potrero’s new California Cellar Series – two newly released premium wine-cask finished rye whiskeys. The highly allocated Old Potrero Straight Rye Whiskey Finished in Silver Oak Wine Barrels (56.6% ABV, 700ml, $99.99 SRP) and Old Potrero Toasted Barrel Rye Whiskey Finished in Sonoma Portworks Wine Barrels (56.8% ABV, 700ml, $99.99 SRP) arrive on-shelf this month just in time for wine crush throughout the state.
“Old Potrero has always been influenced by its home state’s exceptional wine – including in our choice of 24-month air-dried, extra-fine grain barrels, which we’ve used since the first batch was released,” says Master Distiller Bruce Joseph. “It was a natural evolution to bring our exceptional rye whiskey together with some of California’s finest wine producers to further influence the rich flavors of the spirit.”
Old Potrero Straight Rye Whiskey Finished in Silver Oak Napa Valley Cabernet Sauvignon American Oak Barrels (56.6% ABV, 700ml, $99.99 SRP)
Old Potrero Straight Rye Whiskey, aged for more than 6 years, is finished in Silver Oak Napa Valley Cabernet Sauvignon American Oak Barrels for 5 months.
Nose: Rich, caramel, stewed fruit
Palate: Spicy complexity, sweet, honeyed-rye, stone fruit
“Creating something new from age-old crafts like winemaking and distillation requires curiosity,” says Nate Weis, Vice President of Winegrowing at Silver Oak. “Silver Oak and the new Old Potrero Whiskey California Series share this philosophy through our mutual passion for American oak.”
Old Potrero Toasted Barrel Rye Whiskey Finished in Sonoma Portworks Wine Petite Sirah Port Barrels (56.8% ABV, 700ml, $99.99 SRP)
Old Potrero Toasted Barrel Rye Whiskey aged over 5 years and finished in Sonoma Portworks Petite Sirah Port Barrels for 17 months.
Nose: Deep caramel, rich vanilla, cooked fruit, cacao
Palate: Sweet rye, spicy cinnamon, nutty, bright cherry wood
“It is exciting to see how well our products meld together,” says Deneice Knotts, Sonoma Portworks’ Portmaker. “When we recycle our barrels after aging our ports and pass them to Old Potrero, the rye whiskey benefits from the notes of cherry, dried fruit, and cinnamon spice from the ports.”
These are the first two Old Potrero collaborations with California wineries, with more planned for the future. Additional collaborations with white wine and beer barrel finishes will launch in 2025 as part of Old Potrero’s Golden State program, celebrating and aligning the state’s original rye whiskey with other California producers.
To source the two new Old Potrero expressions, visit the Hotaling & Co. Bottle Shop. For more information on Old Potrero, visit OldPotrero.com; for more information on Hotaling & Co. visit HotalingandCo.com.
About Old Potrero
Old Potrero Rye Whiskey is a testament to the power of the pioneering spirit and the celebrated return of pot-distilled whiskey in the United States. Created by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965 and the founder of the original Anchor Distilling Co., now Hotaling & Co., Old Potrero is credited as the first American craft whiskey to hit the market since Prohibition. Old Potrero whiskies are distilled in a small copper pot stills at the Hotaling & Co. Distillery in San Francisco from a mash of 100% rye malt.
About Hotaling & Co.
A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. With dedication to artisanal spirits first started in 1993 under the name Anchor Distilling Company, which heralded the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Rye Whiskey, Hotaling & Co. carries on a pioneering legacy through its name, giving a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education, and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of like-minded spirits that share a commitment to craft and care. Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, HIRSCH Selected Whiskeys, Junipero Gin, HINE Cognac, Convite Mezcal, Fiero Tequila, Kavalan Whisky, Denizen Rum, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit www.HotalingandCo.com to explore the full range of brands.
