- The first topic is the seemingly abundance of “cigar” blend or batch bourbons. Why is this so attractive? Can’t anything be called a cigar blend? I thought the whole point of a good cigar and a good bourbon is because they already naturally pair well.
- That of course spins into some amburana talk and you know how that ends up.
- In the second half of the show, I turn my attention to the major distilleries who are putting out finishes as limited or special releases. These distilleries have an abundance of really good bourbon, so why play the game of finished when you can rely on something like a special release with a double digit age statement?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product