- Over the past few weeks Jack Daniel’s has made its case against a dog toy manufacturer all the way to the Supreme Court. There’s no better time than the present to have Brian Harra of Sipp’n Corn break it down into what this means for parody law and for anyone else trying to infringe on a trademark.
-Then we dive in with our first topic with expensive bottles of bourbon. I’m not talking secondary, I’m talking like $500 bottles. The idea came to me when I saw lots of people dismissing the new Daniel Weller release because it’s 11 years old and only 4 proof points higher than Weller 12, but Buffalo Trace is putting a price tag that is 900% higher. Does bourbon need $500 bottles?
- In the second half we look at distillery tasting kits. Four Roses recently announced theirs and people are already getting amped up for it.
- However, many distilleries have done this in the past and failed. Has the time come when we could see this trend start to take off?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product