- Last year we saw the release of Russell’s Reserve Single Rickhouse limited edition offering. That sparked a Vine Pair article that asked if single rickhouse bottlings will be the next big thing? I wanted to challenge that a bit and figure out if we really think there are varied flavor profiles based on rickhouses or are they cherry-picking barrels to make another marketing angle.
- We discuss the current state of single barrels. They are flooded on shelves across the nation and they aren’t selling like they used to. How will this get fixed or is this a side-effect of the COVID buying frenzy?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product