Hi Bourbon enthusiast
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
- This week Ryan talks about launching a bourbon brand.
- Look for a new segment called Whiskey Quickie launching next week.
- Brian Harra’s Sazerac Brands v. Peristyle: Bourbon History Matters as a Matter of Law
- Jim Beam Warehouse Fire* Heaven Hill 7-Year Bottled-in-Bond
- Was it the right move to discontinue 6-Year BIB and relaunch with 7-Year at a higher price point?
- Do you think this product competes with the Woodford and Knob Creek price point?
- Is Heaven Hill competing against themselves?
- Why wouldn't Heaven Hill launch in Kentucky on day one?
- How do you best support retailers that elevate prices for hard to find bottles?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product
