- This week’s Above the Char has Fred Minnick discussing his Super Bowl
- We have a funny story to tell from the Speed Art Museum's rare bourbon auction
- Bourbon and Beyond talk- Brian and Blake ask us the hardest question they were going to ask from their cancelled sessions
- We start talking about the actual roles of Master Distillers and the transition we've seen from Four Roses with Jim Rutledge
- Denny Potter from Heaven Hill is transitioning to Director of Operations to Master Distiller at Maker's Mark. Was this the right move?
- Brian from Sipp'n Corn brought a 1933 Old Taylor for the roundtable to open and try. wow.
- Thanks to Blake from bourbonr.com, Nick and Jordan from breakingbourbon.com, and Brian from sippncorn.blogspot.com for joining this week.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product