Hi Bourbon enthusiast
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
Effective Date: October 17th, 2026
Last Updated: October 21, 2026
Breaking Bourbon, LLC ("Breaking Bourbon," "we," "us," or "our") operates breakingbourbon.com. This Privacy Policy explains what information we collect, how we use and disclose it, and the choices you have.
Breaking Bourbon is intended only for people of legal drinking age (21 or older in the United States). Where applicable law requires your consent before we collect or use certain information, we ask for it separately.
Information you give us. You may give us information when you:
• subscribe to our newsletter;
• contact us;
• enter a giveaway, contest, or survey;
• post a comment; or
• make a purchase from us.
This may include your name, email address, mailing address, date of birth or age confirmation, comment username, survey responses, and the content of your messages. If you make a purchase, your payment information is collected and processed by our payment provider; we do not store complete payment card numbers.
Information collected automatically. When you visit Breaking Bourbon, we and our service providers automatically collect:
• IP address;
• browser type, operating system, and device type;
• approximate location (country or region) derived from your IP address;
• referring and exit pages;
• pages viewed, links clicked, and site search terms;
• dates and times of visits; and
• views of and clicks on advertisements and paid retailer links.
We collect this information using cookies, pixels, local storage, server logs, and similar technologies.
We and our service providers use cookies and similar technologies to:
• operate and secure the website;
• remember your age confirmation and preferences;
• measure traffic and understand how readers use our content;
• count advertisement views and clicks;
• count and validate clicks on paid retailer links; and
• prevent fraud and abuse.
If you visit from the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent before setting analytics cookies. You can change your choice at any time through the Cookie Preferences link in our website footer.
You can also block or delete cookies through your browser settings. Some features may not work properly without them.
We use Google Analytics to understand how visitors use Breaking Bourbon. Google Analytics collects information such as IP address, device and browser information, pages viewed, interactions with the site, and referring websites. We use it to understand readership, improve content, and identify technical problems.
We have turned off Google Analytics advertising features, including Google Signals, and we do not link Google Analytics to Google advertising products.
You can learn how Google uses this information at How Google uses information from sites or apps that use our services, and you can opt out with the Google Analytics Opt-out Browser Add-on.
Breaking Bourbon sells advertising directly to brands. We use Broadstreet, an ad management service, to deliver advertisements and measure their performance on our behalf.
Broadstreet records information about ad delivery and interaction, such as which advertisements were displayed or clicked. We use this information to deliver ads, measure their performance, prevent fraud, and give advertisers aggregated reports. Broadstreet states that it does not use cookies and does not collect personally identifiable information as part of ad delivery. We do not give advertisers information that identifies you individually.
We do not use third-party ad networks or ad exchanges, and we do not choose which advertisements you see based on your activity on other websites. We do not allow advertisers to place their own tracking code in ads on our site.
Advertisements are labeled “Advertisement.” We do not publish paid or sponsored posts.
Advertisement links often include tracking parameters or pass through the advertiser’s or a third party’s link-tracking service. When you click an ad, the advertiser or its service providers may receive information such as your IP address, browser or device information, the page you came from, and which ad you clicked. Information they collect after your click is governed by their own privacy policies.
Some pages include links to retailers that sell the products we cover (“paid retailer links,” also called buy links). Depending on our agreement with a retailer, we may receive a fee when you click these links. Breaking Bourbon does not sell alcohol and has no role in any transaction; any purchase is made directly with the retailer. Our Ethics Policy explains how we handle advertising and retailer relationships.
When you click a paid retailer link, we record, through our link-tracking provider Linkly, the date and time, the page and link clicked, your IP address, approximate country, and browser or device type. We use this to count and validate clicks, prevent fraudulent or duplicate clicks, bill retailers, and report aggregated results.
Paid retailer links include tracking parameters, such as UTM codes, that tell the retailer the visit came from Breaking Bourbon. Once you reach the retailer's site, the retailer collects information under its own privacy policy, including details of any purchase. We do not receive your order or payment details from retailers.
If you subscribe to our newsletter, we use your email address to send it and, where permitted by law, related updates from Breaking Bourbon. We use Brevo to manage our email list and send our emails.
Our emails contain pixels and tracked links that tell us whether an email was opened and which links were clicked. We use this to measure and improve the newsletter.
You can unsubscribe at any time using the link in any email. After you unsubscribe, we keep your contact record, including your email address and unsubscribe status, so we do not email you again.
Participation is voluntary. Giveaways and contests are open only to people of legal drinking age and are governed by official rules published with each promotion, including any state eligibility limits.
We use the information you submit to run the promotion or survey, verify eligibility, contact participants, select winners, deliver prizes, and understand our readership. If a third-party service runs the promotion or survey, its privacy practices also apply to what you
submit through it.
We use the information we collect to:
• operate, maintain, and improve Breaking Bourbon;
• create editorial content and understand what readers find useful;
• respond to your messages;
• send the newsletter;
• run giveaways, contests, and surveys, including verifying age and eligibility;
• deliver and measure advertising;
• count, validate, and bill clicks on paid retailer links;
• detect, prevent, and investigate fraud, abuse, and security incidents;
• enforce our policies and protect our rights; and
• comply with legal obligations.
Service providers. We share information with companies that provide services to us, including website hosting (Webflow), analytics (Google Analytics), ad serving (Broadstreet), email (Brevo), comments (Disqus), online store, order fulfillment, and payment processing (Printful, Shopify, PayPal), and website security. These providers may use the information only to provide services to us, except where they collect information directly from you under their own privacy policies, as described in Sections 10 and 15.
Advertisers and retailer partners. We give advertisers and retailers aggregated reports, such as impression and click counts. When you click a paid retailer link, the retailer receives the tracking parameters described in Section 5.
Business transfers. Information may be transferred as part of a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.
Legal and safety reasons. We may disclose information if we reasonably believe it is necessary to comply with law or legal process, investigate fraud or unlawful activity, enforce our agreements, or protect Breaking Bourbon, our readers, or others.
With your direction or consent. We disclose information when you ask us to or otherwise consent.
No sale or sharing. Beginning October 17, 2026, we do not sell personal information or share it for cross-context behavioral (targeted) advertising. Before that date, we worked with an advertising partner whose interest-based advertising technology may have involved such sharing. We have ended that relationship and removed its technology from our website.
Comments are powered by Disqus. To comment, you sign in with a Disqus account or post as a guest, and Disqus collects your information under its own privacy policy. Comments you post are visible to other visitors and may be indexed, copied, or redistributed by others. Don’t post information you want to keep private.
We keep personal information only as long as reasonably necessary for the purposes in this policy, including legal, tax, accounting, and fraud-prevention needs.
Information
Newsletter subscriber data:
How long we keep it: While you are subscribed. After you unsubscribe, we keep your contact record, including your email address, unsubscribe status, and past email activity, so we don’t email you again.
Messages you send us:
How long we keep it: As long as needed to respond to you and keep a record of our correspondence
Giveaway and contest entries:
How long we keep it: As long as needed to run the promotion, verify eligibility, and keep records of our promotions; winner records as long as required for tax purposes
Paid retailer click logs:
How long we keep it: As long as needed for billing, fraud prevention, and reporting
Ad impression and click data (Broadstreet):
How long we keep it: As long as needed to deliver ads, measure their performance, prevent fraud, and report to advertisers
Analytics data (Google Analytics):
How long we keep it: 14 months from your most recent visit
Purchase records:
How long we keep it: As long as needed for tax, accounting, and legal purposes
This section covers information we and our service providers keep on our behalf. Advertisers, retailers, and other companies that collect information directly from you keep it under their own privacy policies.
We use reasonable administrative, technical, and organizational measures to protect the information we hold. Payment information is handled by our payment provider using its own security systems. No website or transmission is completely secure, so we cannot guarantee absolute security. Email is not a secure way to send sensitive information.
Depending on where you live, you may have the right to:
• know what personal information we hold about you and how we collect, use, and disclose it;
• access, correct, or delete your personal information;
• receive a portable copy of certain personal information;
• opt out of targeted advertising, sale, or profiling;
• withdraw consent where we rely on it; and
• appeal our decision on your request.
To make a request, email bbteam@breakingbourbon.com with "Privacy Request" in the subject line. To appeal a decision, use the same address with "Privacy Appeal" in the subject line. We may need to verify your identity before completing a request, and an authorized agent may submit a request for you where the law allows. We will not discriminate against you for exercising these rights.
We treat a Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information for that browser or device. Because there is no accepted standard for "Do Not Track" signals, we do not respond to them.
California residents. California residents may have the rights above under the California Consumer Privacy Act. The categories of personal information we collect and their sources are described in Section 1, our purposes in Section 8, the recipients in Section 9, and retention in Section 11. We do not use sensitive personal information to infer characteristics about you.
Breaking Bourbon is based in the United States, and we process and store information here. If you visit from another country, your information will be transferred to the United States, where privacy laws may differ from yours.
If you are in the European Economic Area, the United Kingdom, or a country with similar laws, Breaking Bourbon, LLC is the controller of your personal data. We process it because it is necessary to provide something you requested, because you consented, because it serves our legitimate interests (such as securing the site and measuring ads and retailer link clicks) and those interests are not overridden by your rights, or because the law requires it. You may access, correct, erase, restrict, or object to processing of your data, receive it in portable form, and withdraw consent at any time by contacting bbteam@breakingbourbon.com. You may also complain to your local data protection authority.
Breaking Bourbon links to other websites, including advertisers and retailers, and embeds content from services such as YouTube, Facebook, Instagram, X, TikTok, and Patreon. Our comments are powered by Disqus, which sets its own cookies when the comment section loads and may use them to recognize you across other websites that use Disqus. These services may set their own cookies and collect information under their own privacy policies. We are not responsible for their practices, so please review their policies.
Breaking Bourbon is intended for people 21 or older and is not directed to anyone under that age. We do not knowingly collect personal information from children under 13, and we will delete any such information we learn we have collected.
We update this policy when our practices, technology, or legal requirements change, and we revise the "Last Updated" date when we do. Where the law requires, we will give additional notice or ask for consent before material changes take effect.
For questions about this policy or to exercise a privacy right, contact:
Breaking Bourbon, LLC
6690 Hammersmith Drive
East Syracuse, NY 13057
Email: bbteam@breakingbourbon.com
Subject line: "Privacy Policy" or "Privacy Request"
