Traverse City, MI (September 7, 2023) – Fresh off its 4^th annual Cherry Whiskey Festin Michigan, the team at Traverse City Whiskey Co.(TCWC), will make its limited-edition Barrel Proof Cherry Whiskey available for the first-time outside of Michigan. On Friday, September 8 beginning at 10:30 ET, the true small batch distillery handcrafting a portfolio of premium whiskies and bourbons in Up North Michigan, will make 180 bottles of the highly coveted spirit available for purchase at www.tcwhiskey.com.

The limited-release, enhanced strength version of its classic American Cherry Edition – the best-selling craft spirit in the state of Michigan – uses the same mash bill (75% corn, 21% rye and 4% malt barley) but features a blend of hand-selected five- and six-year-old bourbon barrels. The whiskey is then infused with more than 200 pounds of Montmorency sour cherries harvested in Leelanau County and bottled at a higher proof(109.4). Whiskey lovers can purchase the expression for $94.99 per 750ml bottle. Limit (1) per customer.

“Barrel Proof Cherry Whiskey is extremely authentic to northern Michigan and exhibits a subtle cherry taste, ”said Chris Fredrickson, Co-founder, TCWC. “But this year, we’re excited to offer this unique whiskey beyond our home state. Folks who aren’t necessarily fans of flavored whiskey will appreciate this higher-proof version.”

Cherry Whiskey enthusiasts can also order a limited-edition Cherry Whiskey Fest kit for$75, which includes 200ml bottles of both the company’s Barrel Proof Cherry and American Cherry Edition whiskeys, a jar of TCWC’s premium cocktail cherries, a limited-edition tasting glass and three cocktail tools: jigger, ice mold, and mixing spoon.

TCWC draws upon its early family roots in the distilled spirits industry dating back to the late 1800s, sourcing their grains from the Midwest. The distilling team, led by Chris Fredrickson, strives to make quality products, inspired by patented distilling techniques invented by Fredrickson’s great grandfather that were approved by the US PTO during the prohibition era.

TCWC products are available in 750ml bottles at both on- and off-premise establishments in the following markets: Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Montana, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Washington, Washington DC, Wisconsin. Retail prices may vary by market.

For more information, please visit www.tcwhiskey.com and follow the brand on Facebook, Twitter, and Instagram @tcwhiskey

About Traverse City Whiskey Co.
Traverse City Whiskey Co. is a family-owned distilled spirits company that is known for crafting premium whiskeys that are unmistakably Up North. The harsh winters and hot summers of Traverse City, Michigan, produce exceptional whiskeys forged by the elements. Up North whiskey is said to be both strong and delicate, like a lumberjack with an understanding gaze. TCWC’s early family roots are in the distilled spirits industry dating back to the late1800’s, sourcing all grains from the Midwest.

Traverse City Whiskey Co. is a proud member of the Distilled Spirits Council of the United States (DISCUS).