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Town Branch Distillery
LEXINGTON, Ky., September 19, 2024— Town Branch Distillery, the main distilling arm of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️, announces its latest full-time whiskey release after teasing consumers with limited availability this past weekend at the Kentucky Bourbon Festival in Bardstown, Kentucky. Aimed to create overproof cocktails at the bar and at home this whiskey will be available nationwide at 104 proof, non-chill filtered and blended from four unique types of Kentucky Straight Whiskey (SRP $39.99 / 750ml).
Town Branch®️ Overproof Kentucky Straight Whiskey – 104 Proof
Town Branch Distillery is celebrated as the first new distillery to open in Lexington, Kentucky, since Prohibition. Since its founding, the distillery has gained acclaim for its Bourbon Whiskey and diverse American whiskey styles, including Rye, Single Malt, and Finished Whiskeys. Now, Town Branch is making its debut in the American Blended Whiskey category with an exciting new release.
Town Branch Overproof Whiskey is designed with the bar in mind from a packaging perspective, but also taking into context today’s consumption preferences leaning towards higher proof offerings. While the distillery’s iconic square-rectangular bottle has served well for collectors, back bars and retail shelves, it has faced limitations in the fast-paced bar environment. “This new bottle design is more than just a visual update; it’s a nod to the modern needs of bartenders and whiskey lovers who value both functionality and style,” said Robert Krass, Managing Director at Town Branch Distillery. “We’re also proud to offer a whiskey that not only excels in concept but also meets the evolving preferences of today’s drinkers.”
The whiskey is a meticulously crafted blend of four distinct Kentucky Straight Whiskeys: Bourbon Whiskey, Wheated Bourbon Whiskey, Double Oak Whiskey, and Rye Whiskey. This blend delivers a rich and complex profile that sets it apart from traditional Bourbon and Rye, offering a bold yet nuanced drinking experience. Presented at 104 proof, Town Branch Overproof Whiskey is designed to enhance cocktails with concentrated flavors, providing body, texture, and structure.
"We designed this whiskey with bartenders and the amazing drinks they craft in mind. The 90/10 blend of bourbon to rye was formulated with the versatility in mind to be poured into any cocktail, which we hope inspires the continued exploration of new, higher proof creations," said Mark Lyons, CEO and the seventh generation of the Lyons' family heritage in brewing, distilling and cooperage."
Inspired by the concept of an American Blend for the American Bartender, Town Branch Overproof Whiskey offers consumers access to a unique blend of specialty whiskeys at a price point that makes it a compelling choice for an everyday drinker.
Brand Highlights:
Town Branch Overproof Kentucky Straight Whiskey (SRP $39.99/750ml)
About the Lexington Brewing & Distilling Co.
Located in Lexington, Kentucky, Lexington Brewing Co. was originally established in 1890 and revitalized in 1999 by the late Pearse Lyons and his son Mark Lyons, evolving into Lexington Brewing & Distilling Co. with the addition of Town Branch Distillery. Pearse Lyons was a pioneering Irish entrepreneur and scientist with a master’s degree in brewing and a Ph.D. in yeast fermentation. He also founded Alltech, a global leader in animal health and nutrition. Today, both Alltech and Lexington Brewing & Distilling are led by his son, Mark Lyons, who represents the seventh generation of the Lyons family in the brewing, distilling, and cooperage industry. Lexington Brewing & Distilling is renowned for its Kentucky Bourbon Barrel Ale® and Town Branch Distillery, which is a proud member of the Kentucky Bourbon Trail®. Committed to sustainability, every emptied barrel is upcycled from the distillery to the brewery to create exceptional beer and spirits. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook, Instagram or LinkedIn.
About Town Branch Distillery:
Located in Lexington, Kentucky, Town Branch Distillery is notable as the first new distillery to open in the city since Prohibition. It is part of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️. The distillery produces several acclaimed spirits, including Town Branch Bourbon, Town Branch True Cask Bourbon, Town Branch Rye, Town Branch Malt, and Bluegrass Sundown, a Bourbon-infused coffee liqueur. Town Branch upcycles every used barrel to craft a variety of whiskeys and barrel-aged beers, such as Lexington’s flagship Kentucky Bourbon Barrel Ale. This process ensures each barrel's legacy continues within our diverse product line. For more details, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.
About Kentucky®️ Barrel-Aged Beers:
Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️, specializes in the art of barrel-aging beer. As one of the largest barrel-aged beer brands globally, Lexington Brewing & Distilling Co. leverages its access to freshly decanted Kentucky Bourbon barrels to craft a unique style of beer. Offerings include the renowned Kentucky Bourbon Barrel Ale®, Kentucky Bourbon Barrel Imperial Milk Stout, Kentucky Vanilla Barrel Cream Ale, Kentucky Pumpkin Barrel Ale, and a selection of Kentucky® Barrel-Aged Seasonal and Specialty releases. Upcycling its own bourbon barrels enhances the quality of its barrel-aged beers with a distinct character that sets them apart from other breweries in America. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.
About Alltech:
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons and now led by his son Dr. Mark Lyons, Alltech is a global leader in agriculture, committed to providing smarter and more sustainable solutions. With over 40 years of scientific research backing its work, Alltech offers a diverse range of products and services designed to enhance the health and performance of plants and animals. This, in turn, leads to improved nutrition, reduced environmental impact, and advanced innovation in the field. Alltech's portfolio includes specialty ingredients, premix supplements, feed, and biologicals, all underpinned by a strong scientific foundation and a commitment to adaptability. As a private, family-owned company, Alltech emphasizes quick responses to customer needs and fosters a unique, entrepreneurial culture. Headquartered near Lexington, Kentucky, Alltech operates in over 120 countries with five bioscience centers and more than 80 manufacturing facilities worldwide. Their mission, encapsulated in their purpose of "Working Together for a Planet of Plenty™," focuses on providing nutrition for all, revitalizing local economies, and replenishing the planet’s natural resources. For more information, visit www.alltech.com, or join the conversation on Facebook, Twitter and LinkedIn.
