Town Branch Kentucky Straight Rye Whiskey

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Town Branch

Press Release

LEXINGTON, Ky., August 1, 2024— Town Branch Distillery, the main distilling arm of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️, announces its allocated annual release of Town Branch Kentucky Straight Rye Whiskey today.  Limited quantities released nationwide in celebration of National Rye Month – August (SRP $49.99 / 750ml).

Town Branch®️ Kentucky Straight Rye Whiskey – 100 Proof

In 2020, following a packaging refresh at Town Branch, our Rye whiskey underwent a significant yet subtle adjustment with a new mash bill featuring a higher rye content. The new blend, composed of 90% rye, 5% corn, and 5% malted barley, was carefully developed and subsequently submitted to the Beverage Testing Institute's (BTI) American Whiskey reviews in 2021—a blind tasting conducted by industry professionals. It received an outstanding rating of 96 points, the highest for rye that year, and was soon after named the ‘Best Rye Whiskey’ by Forbes in their Top Whiskeys of 2021 announcement.

"Initially, after the Forbes recognition, we 'soft allocated' this brand to monitor maturation while ensuring minimal stocks continued to flow to our network as needed," recalls Managing Director Robert Krass. "However, this year, we've especially held back on this brand." This strategy allowed for the rebuilding of well-aged Rye stocks and even let some barrels rest for extended aging. Moving forward, Town Branch Rye®️ will be released annually in August, blended-to-order based on wholesaler needs and at the blenders' discretion. This year’s release will be limited to around 500 cases nationwide. Once it's gone, it's gone.

National Rye Month [August]

Rye whiskey has a rich history in the US, spanning several hundred years. More recently, it has gained popularity among elite bartenders looking to diversify their whiskey offerings and revive classic cocktails that once featured rye. August marks National Rye Month—a lesser-known whiskey holiday compared to Bourbon Heritage Month or International Whisky Day. However, it presents a fantastic opportunity to broaden your palate and explore the diverse flavors of rye whiskey.

To honor this tradition, Town Branch Distillery makes its rye available for sale each year as part of the celebration. Visit www.lexingtonbrewingco.com for rye cocktail recipes from bartenders across the US and to find retailer availability nationwide.

Brand Highlights:

Town Branch Kentucky Straight Rye Whiskey (SRP $49.99/750ml)

  • Blended-to-order and released in August for National Rye Month. The average blend is approximately 6 years old, with a core blending range of 4 to 9 years, adjustable based on the blender's preference for each release.
  • Mash Bill: 90% Rye, 5% Corn, 5% Malted Barley
  • Age: 4 to 9 years blending range, averaging about 6 years
  • ABV: 50% / 100 Proof
  • Estimated Availability: 500 cases, not including single barrels
  • Tasting Notes:some text
    • Appearance: Rich Amber Honey
    • Aroma: Rye spice, mature oak, vanilla, apples, and caramel
    • Palate: Dry oak, spice of nutmeg, black pepper, walnut, brown sugar, and honey syrup
    • Finish: Gentle smooth warm and sweetly spiced finish

About the Lexington Brewing & Distilling Co.:
Located in Lexington, Kentucky, Lexington Brewing Co. was originally established in 1890 and revitalized in 1999 by the late Pearse Lyons and his son Mark Lyons, evolving into Lexington Brewing & Distilling Co. with the addition of Town Branch Distillery. Pearse Lyons was a pioneering Irish entrepreneur and scientist with a master’s degree in brewing and a Ph.D. in yeast fermentation. He also founded Alltech, a global leader in animal health and nutrition. Today, both Alltech and Lexington Brewing & Distilling are led by his son, Mark Lyons, who represents the seventh generation of the Lyons family in the brewing, distilling, and cooperage industry. Lexington Brewing & Distilling is renowned for its Kentucky Bourbon Barrel Ale® and Town Branch Distillery, which is a proud member of the Kentucky Bourbon Trail®. Committed to sustainability, every emptied barrel is upcycled from the distillery to the brewery to create exceptional beer and spirits. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook, Instagram or LinkedIn.

About Town Branch Distillery:

Located in Lexington, Kentucky, Town Branch Distillery is notable as the first new distillery to open in the city since Prohibition. It is part of Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️. The distillery produces several acclaimed spirits, including Town Branch Bourbon, Town Branch True Cask Bourbon, Town Branch Rye, Town Branch Malt, and Bluegrass Sundown, a Bourbon-infused coffee liqueur. Town Branch upcycles every used barrel to craft a variety of whiskeys and barrel-aged beers, such as Lexington’s flagship Kentucky Bourbon Barrel Ale. This process ensures each barrel's legacy continues within our diverse product line. For more details, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.

About Kentucky
®️ Barrel-Aged Beers:
Lexington Brewing & Distilling Co., the only brewery and distillery on the Kentucky Bourbon Trail®️, specializes in the art of barrel-aging beer. As one of the largest barrel-aged beer brands globally, Lexington Brewing & Distilling Co. leverages its access to freshly decanted Kentucky Bourbon barrels to craft a unique style of beer. Offerings include the renowned Kentucky Bourbon Barrel Ale®, Kentucky Bourbon Barrel Imperial Milk Stout, Kentucky Vanilla Barrel Cream Ale, Kentucky Pumpkin Barrel Ale, and a selection of Kentucky® Barrel-Aged Seasonal and Specialty releases. Upcycling its own bourbon barrels enhances the quality of its barrel-aged beers with a distinct character that sets them apart from other breweries in America. For more information, visit www.lexingtonbrewingco.com, or join the conversation Facebook or Instagram.

About Alltech:

Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons and now led by his son Dr. Mark Lyons, Alltech is a global leader in agriculture, committed to providing smarter and more sustainable solutions. With over 40 years of scientific research backing its work, Alltech offers a diverse range of products and services designed to enhance the health and performance of plants and animals. This, in turn, leads to improved nutrition, reduced environmental impact, and advanced innovation in the field. Alltech's portfolio includes specialty ingredients, premix supplements, feed, and biologicals, all underpinned by a strong scientific foundation and a commitment to adaptability. As a private, family-owned company, Alltech emphasizes quick responses to customer needs and fosters a unique, entrepreneurial culture. Headquartered near Lexington, Kentucky, Alltech operates in over 120 countries with five bioscience centers and more than 80 manufacturing facilities worldwide. Their mission, encapsulated in their purpose of "Working Together for a Planet of Plenty™," focuses on providing nutrition for all, revitalizing local economies, and replenishing the planet’s natural resources. For more information, visit www.alltech.com, or join the conversation on Facebook, Twitter and LinkedIn.

published by: BBTEAM

August 1, 2024
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