LOUISVILLE, KY (August 27, 2024) - Pursuit Spirits, the company founded by the creators of the popular Bourbon Pursuit podcast, today announced the launch of their latest expression - Pursuit United Double Oaked Rye whiskey that is wise beyond its years. 

This new product is part of the United product family, which emphasizes the art of blending whiskeys with varying mashbills from different regions to achieve a more flavorful and one-of-a-kind profile. The Double Oaked Rye features the same base as their award-winning Pursuit United Rye whiskey, produced in partnership with industry leaders Bardstown Bourbon Company and Sagamore Spirit. Building on the success of their highly acclaimed Double Oaked Bourbon, the new Double Oaked Rye showcases a new stave profile using french oak that has been lightly toasted and heavily charred for the secondary maturation. 

"We're thrilled to be expanding our Double Oaked line with this exceptional Rye Whiskey," said Kenny Coleman, Co-Founder of Pursuit Spirits. "After the wild success of our Double Oaked Bourbon, we immediately began working to bring a new level of depth and complexity to our rye expression. This pursuit resulted in a truly exceptional whiskey that we're incredibly proud of." 

This release represents the culmination of an extensive experimentation phase. Over 40 different oak experiments were conducted to find a profile that worked in perfect harmony with their Pursuit United Rye. The team tested various oak profiles along with different toast and char levels to determine the ideal combination for this initial release. The finished product boasts a rich mahogany color and full-bodied flavor showcasing an oak profile with whiskeys three times its age, but at Pursuit's signature 108 proof point. 

The result is a whiskey that offers notes of fresh baked cherry pie, cranberry, cardamom, and nutmeg on the nose. The palate is rich with flavors of buttered brown sugar crumbles, tart cherries, and a berry medley jam, while the finish lingers with hints of cherry pipe tobacco, charred oak, and a touch of sweet habanero pepper.

"This Double Oaked Rye is the result of relentless experimentation and our unwavering commitment to quality," said Ryan Cecil, Co-Founder and Master Blender at Pursuit Spirits. "For this product, we wanted to push the boundaries of what rye whiskey can be and compete with the best older whiskeys out there. At 108 proof, it delivers a bold yet balanced experience that we believe will captivate both rye enthusiasts and those new to the category. This limited release truly embodies our pursuit of whiskey excellence." 

Double Oaked Rye also joins Pursuit United Private Select program, allowing individual retailers, distributors and clubs to hand-pick their own single barrel expressions further finished with a variety of oak stave styles. 

Pursuit United Double Oaked Rye whiskey will be available at the Pursuit Spirits distillery tasting room on Mellwood Ave in Louisville, KY, beginning on Thursday, August 29th, 2024 and soon to Seelbachs. The suggested retail price is $69.99 for a 750ml bottle. For more information, please visit PursuitSpirits.com. 

ABOUT PURSUIT SPIRITS: Founded in 2018 by the creators of the popular podcast Bourbon Pursuit, Pursuit Spirits is rooted in providing an uncommon whiskey experience, created for those who know good whiskey. Today, Pursuit Spirits offers award-winning small-batch bourbon and rye whiskeys with Pursuit United as well as their single barrel product, Pursuit Series. For more information, please visit www.pursuitspirits.com. 

Distillery Location: 1700 Mellwood Ave. Louisville KY 40206