Hotaling & Co.
SAN FRANCISCO, November 4, 2025 – San Francisco’s born-and-bred rye whiskey, Old Potrero, invites you to literally get into the Christmas Spirit with the 2025 release of Old Potrero Christmas Spirit (50% ABV, 700ml, $139.99 SRP), crafted at the Hotaling & Co. Distillery. With only 462 bottles produced, this ultra-limited release captures the warmth and character of the season – a spirited expression meant to be savored, gifted, and celebrated.
The 2025 Christmas Spirit is created from an iconic San Francisco Christmas Spiced Ale from 2015 that has been distilled twice in copper pot stills and then aged for nine years in once-used Old Potrero Straight Rye Whiskey barrels to create its distinctive festive character. The spirit of Christmas past comes through an evolving bouquet of spiced fruit cake, candied orange and evergreen, balanced with flavors of sweet malt, baking spices, fresh ginger, and light oak.
“This special release brings together San Francisco’s rich brewing traditions and pioneering distilling innovations into one very delicious whiskey designed to bring joy to the holiday season,” says Liz Brusca, VP of Marketing at Hotaling & Co.
Featuring a To & From gift card neck tag on each bottle, Old Potrero Christmas Spirit is only available for those who have been good throughout California, WI, NE, MN, ND, SD, NJ, and nationwide via online purchase beginning today.
For more information on Old Potrero or to purchase Old Potrero 2025 Christmas Spirit, please visit the Old Potrero website. For more information on Hotaling & Co., please visit HotalingandCo.com.
About Old Potrero
Old Potrero Rye Whiskey is a testament to the power of the pioneering spirit and the celebrated return of pot-distilled whiskey in the United States. Created by Fritz Maytag, the same beverage visionary who sparked the craft beer movement with his purchase of Anchor Brewing in 1965 and the founder of the original Anchor Distilling Co., now Hotaling & Co., Old Potrero is credited as the first American craft whiskey to hit the market since Prohibition. Old Potrero whiskies are distilled in a small copper pot stills at the Hotaling & Co. Distillery in San Francisco from a mash of 100% rye malt.
About Hotaling & Co.
A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. With dedication to artisanal spirits first started in 1993 under the name Anchor Distilling Company, which heralded the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Rye Whiskey, Hotaling & Co. carries on a pioneering legacy through its name, giving a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education, and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of like-minded spirits that share a commitment to craft and care. Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, HIRSCH Selected Whiskeys, Junipero Gin, HINE Cognac, Convite Mezcal, Fiero Tequila, Kavalan Whisky, Denizen Rum, Dingle, BarSol Pisco, Christian Drouin, Old Pulteney Whisky, Arran Whisky, Old Potrero Rye Whiskey, Silvio Carta, and more. Visit www.HotalingandCo.com to explore the full range of brands.
