Jack Daniel's
Lynchburg, Tennessee (April 22, 2025) – Jack Daniel’s Tennessee Whiskey, in partnership with the McLaren Formula 1 Team, announces the return of Jack’s Garage — an immersive music platform experience celebrating the thrill of Formula 1 and bringing unforgettable moments for fans across the country. Jack’s Garage is a national program with events in Miami, Austin, and Las Vegas this F1 season, giving fans an exclusive experience that combines the excitement of racing with the energy of music in a way only Jack Daniel’s can.
For the Miami Grand Prix race weekend, Jack’s Garage returns to The Carter Project in the Wynwood Norte neighborhood on May 2 starting at 7:30 p.m. The event will be open to the public, and fans 21+ interested in attending can learn more and register at jackdanielsgarage.com.
“Jack Daniel’s partnership with the McLaren F1 team has been an incredible success, allowing us to share the spirit and energy of Jack Daniel’s to Formula 1 racing fans across the world,” said Arty Masterson, U.S. Brand Director for Jack Daniel’s Tennessee Whiskey. “We can’t wait to kick off the season with the first Jack’s Garage event in Miami and bring an immersive experience to fans that celebrates music, food, crafts, and culture.”
Jack’s Garage attendees in Miami will enjoy exclusive performances by prolific Latin star Brray and renowned singer-songwriter, actress and model Oriana Sabatini. The event will feature Cuban culinary creations by local Miami chef Louie Estrada and curated Jack Daniel’s cocktails, alongside personalized fan activations and photo opportunities with a specialized McLaren Formula 1 Team race car.
The recently announced McLaren Racing X Jack Daniel’s Tennessee Whiskey limited edition bottle is now available for purchase at retailers all across the Miami area. In celebration of its continued partnership with the McLaren Formula 1 Team, this 86 proof limited edition starts with Jack Daniel’s classic grain bill of 80% corn, 8% rye and 12% malted barley and incorporates bold packaging designs that nod to the unmatched histories of both brands. It is available for a suggested retail price of $34.99 for a 1L bottle.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniels is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.
Please Drink Responsibly.
Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2025 Jack Daniel’s. All rights reserved.
About Bryan Garcia Quinones – Brray
Born and raised in San Juan, Puerto Rico, Brray masterfully blends hip-hop, reggaetón, trap, and cumbia, creating a sound that is both dynamic and deeply personal. His music is a reflection of real-life experiences, infused with passion, grit, and authenticity. With a distinctive gift for lyricism and storytelling, he has built a loyal fan base and amassed over 15 billion streams on Spotify, expanding his influence on a global scale. His viral remix of “Corazón Roto” has garnered nearly 415 million streams, a testament to his ability to connect with audiences through raw emotion and real-life narratives. His latest album, El Alma De La Fiesta, marked a monumental milestone in his career, debuting at #9 on Spotify’s Top 10 USA Albums Chart. The project has quickly become a worldwide sensation, climbing international charts and captivating millions with its groundbreaking fusion of reggaetón, Latin trap, and genre-defying sounds.
About Oriana
Oriana is an Argentine singer, actress, and model, celebrated for her multifaceted career in entertainment. Rising to fame at a young age, Oriana began her journey as a model before seamlessly transitioning into acting and music. In 2017, she took a major step in her music career with the release of her debut single, "Love Me Down Easy," marking the start of a journey that would see her blend pop and Latin music styles. Since then, Oriana has released numerous songs, solidifying her place in the Latin music industry. In 2024, she expanded her creative reach by launching the first season of her podcast, "A Dónde Vamos Cuando Soñamos?" (Where Do We Go When We Dream?). The podcast became an instant hit, topping Spotify charts and amassing over 10 million impressions. With a strong presence on social media, Oriana connects with over 10.6 million followers and boasts 54.1 million views on YouTube. This year, she launched the second season of her successful podcast and kicked off a new musical chapter with the release of "Pinamar." Recognized as one of Argentina's talented stars, Oriana continues to captivate audiences and expand her career in exciting new directions.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 21 Formula 1 world championships, 191 Formula 1 Grands Prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt.
McLaren Racing competes across five racing series. The team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Nolan Siegel and Christian Lundgaard, the ABB FIA Formula E World Championship as the NEOM McLaren Formula E Team with drivers Sam Bird and Taylor Barnard, and F1 Academy with Driver Development programme member Ella Lloyd. The team also competes in the F1 Sim Racing Championship as McLaren Shadow with Lucas Blakeley, Wilson Hughes and Alfie Butcher.
McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.
McLaren Racing – Official Website