Lynchburg, Tennessee (November 11, 2026) – The Jack Daniel Distillery today announced the limited release of the 2026 Jack Daniel’s Heroes Selection – a Single Barrel Barrel Proof Tennessee Rye Whiskey selected by heroes, for heroes. U.S. Army veteran and Jack Daniel’s employee Jason Bobo was selected to choose this year’s expression.

The 2026 release began with Jack Daniel’s classic Tennessee Rye Whiskey mash bill of 70% rye, 18% corn, and 12% malted barley, which was distilled, charcoal mellowed, and then matured in new American white oak barrels on the highest floors of barrelhouses in Lynchburg, Tennessee. The 2026 Heroes Selection was bottled at proofs between 125 and 134, adorned with a military-inspired medallion and packaged in a collectible gift box.

Selector Jason Bobo, who served in the U.S. Army for eight years and completed tours in Afghanistan and Iraq, joined Jack Daniel’s in 2011 and currently works as a warehousing foreman at the Lynchburg distillery. Jason’s selection for the annual series features a complex profile that starts with a sweet, soft aroma of apple and molasses, followed by a lingering, spicy mid-palate, finishing with notes of sweet smoke and cherrywood.

“The men and women of our military make an enormous sacrifice to protect our freedoms, and it’s a privilege to celebrate them each year with our Heroes Selection,” said Chris Fletcher, Jack Daniel’s Master Distiller. “Veterans like Jason play a critical role crafting our Tennessee Whiskey throughout the year, and he’s made a strong selection for this year’s release that is certainly worthy of his fellow service members.”

The annual Heroes Selection release is part of Jack Daniel’s ongoing commitment to those who serve. Since 2011, Jack Daniel’s Operation Ride Home campaign, in partnership with the Armed Services YMCA, has raised over $4.65 million to help more than 16,000 junior-enlisted service members and those with families travel home for the holidays.

The 2026 Jack Daniel’s Heroes Selection Single Barrel Barrel Proof Tennessee Rye Whiskey (750ml) is available now for a suggested retail price of $69.99 at select military retail locations and in limited quantities at the White Rabbit Bottle Shop at the Jack Daniel Distillery.

For more information, visit www.jackdaniels.com.

About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Tennessee Blackberry, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s & Coca-Cola. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand. Visit www.jackdaniels.com for more information.

Please Drink Responsibly.

Single Barrel Barrel Proof Tennessee Rye Whiskey, 62.5-67% alc/vol. Distilled and bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2026 Jack Daniel’s. All rights reserved.