ORLANDO, FL, June 25, 2025 – With great esteem, veteran owned and operated whiskey & cigar brand, Hooten Young, announces the release of its inaugural Bottled‑in‑Bond Bourbon, debuting July 4, 2025. This milestone expression marks an evolution of the brand while maintaining its roots in honoring America’s heroes with spirit and ceremony. 

In 2018 Norm Hooten, U.S. Army MSG (Ret), co-founded veteran-owned American Whiskey and Cigar brand, Hooten Young, otherwise known as the real-life “Hoot” from the Hollywood epic "Black Hawk Down," Hooten was integral in the epic 1993 Battle of Mogadishu known as Operation Gothic Serpent. 

Hooten Young stands on a guiding principle that we share a bond over the moments Made to Remember®. Their whiskeys and cigars were created around the stories of the fallen and are intended for times of reflection and pause, each product inspired by those defending our freedom and intended for the everyday hero. Their veterans-first approach uplifts causes like Camp Freedom and Green Beret Foundation — grounded in gratitude and purpose. 

“This bourbon isn’t just a whiskey—it’s a moment in time for us,” said Norm Hooten. “The brand began as a cigar created to honor those a part of the Operation Gothic Serpent mission. Now, six years later, we hold a library of award-winning cigars and spirits and have built an entire brand around the stories of the brave men and women who give their lives for our freedom,” he finished. 

The bourbon was made for bourbon lovers by bourbon lovers. With a competitive price point in mind, it retails at $39.99 making it the most competitively-priced whiskey in the brand’s library. Consumers can enjoy a bourbon crafted with notes of caramel, toffee, black pepper and caramelized brown sugar. Bottled in bond, this bourbon was bottled under a new partnership with Green River Distilling and Bardstown Bottling Company based in Bardstown, KY. 

About the Bottled‑in‑Bond Bourbon: 

- Age & Proof: Distilled and aged according to Bottled‑in‑Bond standards—minimum four years, spirit produced in a single season, and bottled at 100 proof. 

- Mash Bill: A thoughtfully curated combination, echoing the brand's commitment to tradition and excellence: 70% corn, 21% rye, and 9% distiller’s malt 

- Tasting Profile: Toast, vanilla, and apple on the nose with a palate that contains sweet toffee and honey up front, followed by dark cherry, orange zest, and a touch of black pepper—intended for contemplative sipping and intentional remembrance. 

“Adding a bourbon felt like the natural next step,” said Norm. “We wanted to challenge ourselves by venturing into a spirit we hadn’t dabbled with entirely and we wanted it to be at a cost that customers felt comfortable buying again and again while being able to savor for life’s special moments as much as the ordinary ones. We can’t wait to release this and can’t think of a better day than America’s birthday – July 4th – to do that. This isn’t just a whiskey. It’s a declaration to drink better bourbon.” said Hooten. 

A first of its kind, this bourbon is a tribute to tradition, a testament to quality, and, above all, moments Made to Remember®. 

Availability & Events: 

- PRE-SALES: Beginning Friday, June 20th available exclusively online at HootenYoung.com 

- LAUNCH: The official release date of the bourbon is July, 4, 2025 when it will launch exclusively on hootenyoung.com and through select retailers. 

- POST-LAUNCH: Following the July 4th launch, it will gradually become available across all current Hooten Young distribution states—including FL, GA, TX, CA, and more. 

- EVENTS: In‑store tastings and bottle signings with Norm Hooten will take place in the weeks to follow the launch. More information about these events will be shared across the brand’s social media. 

For more information about Hooten Young and their products, or to stay updated on upcoming initiatives and releases, please visit www.hootenyoung.com and follow us on Instagram: @Hooten.Young. 

ABOUT HOOTEN YOUNG 
Hooten Young is for those with a refined palate who haven't lost their grit. Specializing in award-winning whiskey and cigars, Hooten Young combines a relentless commitment to excellence with renowned craftsmanship. Co-founded by retired United States Army MSgt. Norm Hooten, Hooten Young forges the moments Made to Remember® — to remember and honor our nation’s heroes who serve to protect its people, its freedoms, and the American Dream. Slow down, settle in, and raise a glass to the everyday heroes celebrating life's milestones, those on the front lines, and the ones fallen before us.