FALLON, NV (April 17, 2026) — Frey Ranch^® Distillery – one of the only true farm-to-glass American Whiskey distilleries and a proud member of the University of Kentucky’s Estate Whiskey Alliance® (EWA)– today announced a new permanent expression in its award-winning portfolio of American Whiskeys with the debut of Frey Ranch Farm Strength Uncut Rye. Available exclusively in its online whiskey shop at https://shop.freyranch.com and in the Frey Ranch Tasting Room for $79.99, the new cask strength rye joins Frey Ranch Four Grain Bourbon, Frey Ranch Bottled-in-Bond Straight Rye, and Frey Ranch Farm Strength Uncut Bourbon as part of the brand’s core, always available line up.

The inaugural batch of Frey Ranch Farm Strength Uncut Rye is bottled at 124.52 proof and aged for a minimum of six years. A true expression of the rye grown at the 2,500-acre farm, the brand’s new flagship whiskey is made from a mashbill of 100% Canadian Winter Rye – a hearty variety of rye built for growing in cold weather environments, such as Northern Nevada where temperatures can drop to single digits during winter. Bottled at cask strength, the spirit remains untouched by dilution, delivering an American Rye in its purest, most authentic form. As with all Frey Ranch Whiskeys, Frey Ranch Farm Strength Uncut Rye is produced using 100% of the slow-grown grains that are grown, harvested, milled, and distilled on the Frey Ranch farm year-round by Co-Founder and Whiskey Farmer Colby Frey.

“Our Farm Strength Uncut Bourbon has outperformed even our wildest expectations since we launched it in the summer of 2023, so it made logical sense for us to expand our cask strength core offerings with a rye whiskey – especially as ultra-premium ryes defy the category downturn and are experiencing substantial growth within the overall American Whiskey industry,” said Colby Frey.

As a cask strength rye, the tasting experience differs from the 100-proof bottled-in-bond straight rye experience as the nose delivers a mild floral bouquet that dazzles with hints of root beer and candy cinnamon. The palate is reminiscent of cream soda and coffee beans while the finish delivers dried mint and fresh rye grain. The whiskey is intended to be enjoyed neat or on the rocks.

Using his own slow-grown grains that take Northern Nevada’s climate, topography, and terroir into account provides Colby with almost unlimited freedom to experiment with different grain varieties and blends. Valuing a common-sense approach to sustainable farming, Colby, along with Master Distiller Russell Wedlake, built a distillery born from a desire to create a distinctive, long-lasting product from the quality grains that the Frey family has been growing and perfecting for generations. The new Frey Ranch Farm Strength Uncut Rye is another prime example of Frey Ranch’s commitment to centering its whiskey enterprise around their grains and farming background first and foremost.

The Frey family values a common-sense approach to sustainable farming, with Colby’s inspiration to build a distillery born from a desire to create a distinctive, long-lasting product from the quality grains his family has been growing and perfecting for generations. The family has long abided by the motto, “Be good to the land and the land will be good to you,” which is embossed on the bottom of each bottle of Frey Ranch Whiskey.

Earlier this year, Frey Ranch Distillery launched a new subscribe & save service called “Harvest the Savings,” which features quarterly, bi-monthly or monthly discounts from 5% to 15% on its core range of whiskeys. Frey Ranch Farm Strength Uncut Rye will join the “Harvest the Savings” offerings later this year.

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About Frey Ranch Distillery
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the Frey family’s 2,000-acre farm in Fallon, Nevada. The family has a deep history of farming in Northern Nevada that dates back 170 years and continues today with Frey Ranch Distillery, one of the only distilleries in the country to grow 100% of its whiskey grains on-site. Today, Frey Ranch is one of the top-selling ultra-premium bourbons in the US and one of the largest whiskey producers on the West Coast.

Frey Ranch is a year-round working farm that also offers tours and tastings to the public every Saturday from 12-4 p.m. Its award-winning portfolio of bourbons, ryes, and specialty whiskeys are available for purchase in Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Michigan, Nevada, New Mexico, Ohio, Oregon, Tennessee, Texas and Virginia, and online at www.shop.freyranch.com. To learn more, visit freyranch.com.