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ROW 94 Whiskey
Nashville, TN – Nov. 3, 2026 – Multi-platinum entertainer Dierks Bentley is bringing ROW 94 closer to home with three major announcements for his Kentucky straight bourbon brand. During a press conference at the Grand Ole Opry celebrating the Second Annual Dierks Day, Bentley and Justin Willett, Lofted Spirits VP of Operations, unveiled a new addition to the ROW 94 lineup, Trespasser’s Proof, a limited expression set to arrive in 2027 that begins its final stage of aging today on the hallowed grounds of the Grand Ole Opry. Bentley also announced two new ways for fans to experience ROW 94: the opening of the brand’s first-ever tasting room in downtown Nashville and the launch of The Music Whiskey Trail: Dierks Bentley & ROW 94, a guided tour from Mint Julep Experiences. Both experiences will open to the public this week.
“I’ve spent most of my life trying to get closer to the music, sometimes through doors I wasn’t supposed to walk through,” Bentley says. “That same intense passion for country music is what inspired this bourbon, and getting to bring a little piece of Nashville history into it makes it even more special.”
Marking a major milestone for the brand, Bentley unveiled ROW 94 Trespasser’s Proof, a first-of-its-kind expression and the brand’s most distinctive release yet. Long before he ever took the stage, Bentley was famously banned from Nashville’s most legendary venues for sneaking backstage through guarded doors. A nod to those early days, that same intense passion for country defines Trespasser’s Proof. Beginning at the celebrated Green River Distilling Co. in Kentucky, the bourbon uses the same mash bill as the flagship ROW 94 and ages for a minimum of four years. From there, it is transferred to a secure, off-limits location at the Grand Ole Opry, known only to a select few, to complete its final chapter of aging. Today, the four barrel batch begins that final process at the Opry.
The expression also pays tribute to another of Nashville’s most storied music landmarks: the Ryman Auditorium. Home to the Grand Ole Opry for almost 30 years, the stage of the Ryman, also known as the "Mother Church," was built of hard white oak and sugar maple. A circle of those same woods still graces the current stage, where every artist steps into history. In honor of that legacy, ROW 94 selected staves of the very same wood species to finish Trespasser’s Proof, bringing another piece of Nashville’s musical history into the bourbon. With each barrel developing its own character, the final proof has yet to be determined. The distillery team will sample throughout the aging and finishing process before setting the proof just ahead of bottling. ROW 94 Trespasser’s Proof, a four-barrel batch, is slated for release in early 2027 at a suggested retail price of $100. It will be available online and at select bourbon bars and retailers while supplies last. For more information on ROW 94, visit ROW94whiskey.com.
Following the press conference, the celebration continued later that night as Bentley returned to the Opry stage for a performance before hosting an after party at the new ROW 94 Tasting Room. Located at the Bode Hotel in downtown Nashville at 401 President Ronald Reagan Way, Nashville, TN 37201, the tasting room is part bourbon bar, part backstage pass. A Dierks Bentley hologram installation anchors the space alongside archival photography from Green River Distilling Co. in Owensboro, Kentucky, where ROW 94 is made. The walls hold authentic tour memorabilia including gear from Bentley’s past tours and autographed guitars.
Opening to the public this Thursday, Nov. 5, the ROW 94 Tasting Room will welcome guests Thursday through Sunday from 4-10 p.m. Guests can start with Flight 94 ($25), featuring a one-ounce pour each of ROW 94, ROW 94 Full Proof and Broken Branches. The cocktail menu pairs familiar classics with original creations, including the Broadway Smoke, made with ROW 94, allspice, walnut liqueur, demerara syrup, and tobacco smoke; Free & Easy, with ROW 94, sweet vermouth, Bénédictine, and bitters; The Front ROW, featuring brown butter-infused ROW 94, espresso, pecan, amaro, and demerara; 615 Sunset, with ROW 94, Aperol, lemon, chili syrup, walnut, and toasted rosemary; and Dierks’ Lemonade, made with ROW 94, raspberry, and lemonade. The menu also features classics like the Music Row Mule, Whiskey Sour, Whiskey Smash, and The Last ROW. ROW 94 T-shirts and trucker hats are also available for purchase.
Beginning this Saturday, Nov. 7, The Music Whiskey Trail: Dierks Bentley & ROW 94 offers fans a chance to experience the Nashville that helped shape Bentley’s career. The three-hour guided experience from Mint Julep Experiences will run every Saturday from 2-5 p.m. for $169 per person, tracing key stops throughout Music Row, Lower Broadway, and the historic Station Inn in the Gulch. Aboard Mint Julep’s luxury fleet, guests will visit Dierks Bentley’s Whiskey Row on Broadway for a signature Dierks’ Lemonade made with ROW 94, the Ryman Auditorium for an inside look at the iconic venue that has been the backdrop for several memorable moments throughout Bentley’s career, and the ROW 94 Tasting Room to sample select expressions and the story behind its creation. Tickets are available now at mintjuleptours.com/nashville/row-94-dierks-bentley-tour.
About ROW 94 Whiskey
ROW 94 is a Kentucky Straight Bourbon Whiskey, launched in September 2024 by country music superstar Dierks Bentley and crafted with pride at the historic Green River Distilling Co. in Owensboro, Kentucky. ROW 94 uses Three Ingredients and The Truth, reflecting Dierks’ dream to create a bourbon that he and his fans can enjoy on the big nights and everyday gatherings, amplifying the country in us all. It received a Gold medal (94 points) in the 2025 San Francisco World Spirits Competition. Subsequent bottlings include Broken Branches Bourbon and ROW 94 Full Proof. Learn more about ROW 94 at ROW94whiskey.com.
About Dierks Bentley
After more than 20 years on country’s family tree, Bentley’s most recent album BROKEN BRANCHES follows eight No. One albums, 22 No. One songs and over 9.5 billion global streams, plus 15 Grammy nominations and membership in the historic Grand Ole Opry. In addition to ROW 94, Bentley is continuing the path built from the ground up. As an entrepreneur, he has four locations of the gastropub and live music venue “Dierks Bentley’s Whiskey Row” and Flag & Anthem lifestyle collection “Desert Son.” Closing out the year with tour dates in Las Vegas (12/4, 12/5), Bentley continues to bring high-energy performances and world-class musicianship to fans across the country, earning praise for an experience that was “more than just music. It was a show; it was a spectacle” (Arkansas Democrat-Gazette). For more information, visit Dierks.com.
About the Grand Ole Opry
The Grand Ole Opry is the home of country music where artists and fans gather, in person and virtually, to celebrate and be part of country’s past, present and future. Founded in Nashville in 1925 and today the longest-running live broadcast show in the world, the Opry strengthens its roots by constantly evolving. The Opry’s members are country’s most emblematic artists, and the show regularly showcases country music’s top new talent. The Opry welcomes legions of fans to visit the Opry House in Nashville, Tennessee – Music City, USA – to experience one of the 3-7 live shows it hosts per week; take a backstage tour; listen to live broadcasts on opry.com and wsmonline.com, SiriusXM Willie’s Roadhouse, or its flagship home WSM Radio; and watch Opry Live on Saturday nights and Opry content all week long on Circle Country. The Grand Ole Opry is part of Opry Entertainment Group, a subsidiary of Ryman Hospitality Properties (NYSE: RHP)
About Bode Nashville
Bode is a hotel built for group travel, blending the feel of home with a hotel. Whether it’s family or friends, Bode’s spacious suites with full kitchens and multiple bedrooms make it easy to stay together in comfort. Bode Nashville is designed for connection, home to fire pits, a café, and open spaces that bring people together naturally, from breakfast to nightcap. The design features warm materials, innovative layouts, and thoughtful details reflective of the neighborhood. Digital check-in is simple, with team members ready to share local hidden gems to round out the perfect itinerary. For more information, visit https://www.bode.co/downtown-nashville-hotel.
About Mint Julep Experiences
Founded in 2008, Mint Julep Experiences brings destinations to life through thoughtfully curated tours, authentic local connections, and exceptional hospitality. From the legendary distilleries and picturesque horse farms of Kentucky to Nashville’s vibrant culinary and music scene and the historic landscapes of Ireland, we invite guests to discover the people, places, and traditions that make each destination extraordinary. Whether exploring on a guided tour, enjoying a personalized private experience, or traveling with a corporate group, our Louisville, Nashville & Ireland based teams of whiskey experts, veteran tour guides, and city concierges do it all to help you explore the living history of Kentucky, Tennessee & Ireland in comfort and style. For more information, visit https://mintjuleptours.com/.
