Golden, CO  — [June 15, 2026] — Coors has built its reputation on a simple belief: exceptional beverages begin with exceptional ingredients. Long before it became one of America's most iconic brewing companies, Coors invested in the craft of malting, developing expertise that today extends through one of North America's largest malting operations. That heritage now takes center stage with the introduction of Coors Whiskey Co. Blended American Malt Whiskey, a premium, limited-release expression crafted with Coors' own proprietary malt and Colorado malt.

For Coors Spirits Co., the creation of a malt-forward whiskey is a natural evolution of a legacy built on malt itself. Since 1878, Coors has refined the craft and science of malting, helping shape flavor profiles enjoyed by consumers across beer and whiskey alike. With Coors Whiskey Co. Blended American Malt Whiskey, the company brings that expertise to center stage, transforming one of its most important ingredients into the foundation of a premium whiskey experience.

While aging plays a critical role, this whiskey begins where all great whiskey does—with the grain.

"Most whiskey stories begin in the barrel. Ours begins with the grain,” said Susie McInerney, Sr. Marketing Manager, Coors Spirits Co. “Malt has been part of the Coors story since the earliest days of the company, rooted in long-standing malting tradition. This release represents a natural evolution for Coors Whiskey Co. and is proof that what goes into our whiskey—down to the grain—makes all the difference, and creates something truly differentiated in the category."

Crafted using Coors Malt and Colorado malt, the whiskey reflects the same commitment to quality ingredients that has defined the Coors name for generations. As the home of one of North America's largest malting facilities, Coors has influenced flavor profiles across both the brewing and whiskey industries. The release builds on that legacy, demonstrating how exceptional malt can shape the character of a premium whiskey from the very beginning.

Bottled at 110.5 proof and featuring a blend of 8-year-old whiskeys, Coors Whiskey Co. Blended American Malt Whiskey delivers a vibrant and layered sensory profile.

Tasting Notes:
Nose: Aromas of fresh plum and crunchy cookie, fused with mouthwatering cinnamon raisin bread, cooked Granny Smith apples and dried fruit
Palate: Succulent pear, salted melon and stone fruit coat the palate, followed by fruity, creamy, lightly smoked dark chocolate-covered cherry and rich toffee notes, before giving way to peat and spice.
Finish: Charred oak, vanilla and a dry warming spice.

Ahead of its release, Coors Whiskey Co. Blended American Malt Whiskey earned a score of 98 and Gold Outstanding from the 2026 International Wine & Spirits Awards, in addition to Double Platinum honors at the 2026 ASCOT Awards for both taste and label design which features a custom illustration of the historic Coors Malt House, a premium copper cork, a front bottle medallion, from a limited run of 1,200 individually numbered bottles.

With a suggested retail price of $79.99, the whiskey will be available for Father’s Day in Colorado and Illinois, making it one of the most exclusive releases in the brand's portfolio. The release is the first of more innovative American whiskey expressions from Coors Whiskey Co., with additional exploration and innovation to come.

About Molson Coors Beverage Company
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.