Bulleit Frontier Whiskey announces that Barrel Strength Bourbon Batch 8 is now available on shelves nationwide.

Bulleit Barrel Strength is comprised of expertly-curated whiskey barrels that are emptied and combined into a single batch without the inclusion of water at any point in the process. The resulting lack of dilution gives Bulleit Barrel Strength its darker color and unique flavor profile. It is created with our distinctly high rye mash bill similar to Bulleit Bourbon.

Bulleit Barrel Strength is medium-amber in color, with gentle spiciness and sweet oak aromas. The mid-palate is smooth with tones of maple, oak and nutmeg. The finish is long, dry, and satiny with light toffee flavors, and deepened oak notes.

The alcohol by volume varies by batch because the bourbon is bottled straight from the barrel, uncut and unfiltered, but will generally range from 120-125 proof. Bulleit Barrel Strength is packaged in the iconic Bulleit frontier-inspired bottle, adorned with a black label and orange accents. Batch 8 comes in at 121.8 proof with a unique ABV of 60.9%.

Bulleit Barrel Strength carries a suggested retail price of$59.99 for a 750 ml bottle, which varies by market.

No matter where or how you decide to enjoy Bulleit Barrel Strength Bourbon, Bulleit reminds consumers 21+ to please drink responsibly.

ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys in America. The brand attributes that growth to bartenders and cultural partners who have adopted it as their own. The Bulleit Frontier Whiskey portfolio is distilled and aged in the Bulleit family tradition, using a distinctive high rye recipe, which gives them a bold, spicy, yet distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double Gold medal for Bulleit 10-Year Old and Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits Competition. In 2017,Bulleit celebrated its 30th anniversary with the opening of a new, state-of-the-art distillery located in Shelbyville, KY. Constructed with a focus on sustainable practices including natural habitat protection, water conservation and local ingredient sourcing. In 2019, a Visitor's Centre at the Bulleit Distilling Co. in Shelbyville opened to share our modern, technological, and sustainable approach to making great whiskey. In 2021,Diageo opened its first carbon-neutral whiskey distillery in Lebanon, KY with Bulleit being the first and leading brand being produced at the site, supplementing existing production at the Bulleit Distilling Co. For more information, visit www.bulleit.com or follow @Bulleit on Instagram.

About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO)and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.