Lynchburg, TN (December 2, 2024) – The season just got a little brighter for the nation’s military community with the launch of Jack Daniel’s annual “Barrel Tree” sale, which will help junior-enlisted service members and their families travel home for the holidays.

Barrels from each of the 10 Jack Daniel’s “Barrel Trees” currently on display across the country are now available for $200 each at operationridehome.com. Proceeds benefit the “Operation Ride Home” program in partnership with the Armed Services YMCA (ASYMCA), which has helped nearly 13,000 individuals travel home and raised close to $3 million since 2011. Service members from the Army, Marine Corps, Navy, Air Force, Space Force, and Coast Guard have received travel assistance to all 50 states.

"Our whiskey barrels have always had a special role to play, and during the holiday season, they take on an even greater purpose—bringing military families together," said Chris Fletcher, Jack Daniel’s Master Distiller. "We hope our friends will purchase a barrel to help service members create cherished memories with their loved ones. It’s an opportunity to honor their sacrifices and make this season even more meaningful for the families.”

Jack Daniel’s first built its iconic 26-foot-tall “Barrel Tree” in 2011 in Lynchburg, TN, using 140 American white oak whiskey barrels to bring festive cheer to the community. This year, that tree and nine others are lighting up cities across the country, including: Nashville, TN; Tampa, FL; San Antonio, TX; Washington, D.C.; New Brunswick, NJ; New York, NY; San Francisco, CA; and Venice, CA. Each charred oak barrel used to build the trees once matured Jack Daniel’s Tennessee Whiskey to perfection.

To purchase a barrel and support military families this holiday season, visit operationridehome.com.

About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.

Please Drink Responsibly
‍Jack Daniel’s Tennessee Whiskey, 40% alc. by vol. Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S is a registered trademark. ©2024 Jack Daniel’s. All rights reserved.

About the Armed Services YMCA:
The Armed Services YMCA (ASYMCA) is the oldest military support organization in the United States, founded in 1861. The ASYMCA's mission enhances the lives of active-duty junior-enlisted military members and their families in spirit, mind and body through programs relevant to the unique challenges of military life. In 2023, the ASYMCA engaged more than 291,000 military families and delivered more than 1.2 million points of service through its 12 Branches and 24 Affiliate Partners, serving more than 96 military installations across the U.S. To learn more about how the ASYMCA is "Strengthening Our Military Family," visit www.asymca.org.