INDIANAPOLIS, IN — [May 18, 2026] — Blue Run Spirits today announced an Indiana-exclusive, limited-edition release of its award-winning Kentucky Straight High Rye Bourbon Whiskey in collaboration with the iconic Indianapolis Motor Speedway (IMS). Timed for the excitement of the Month of May and the lead-up to “The Greatest Spectacle in Racing,” the special release celebrates the shared spirit of craftsmanship, performance, and tradition that defines both brands.

The collectable bottle features Blue Run’s iconic, hand applied, Viceroy butterfly medallion, reimagined with a bold checkered flag pattern as a direct nod to the defining symbol of victory and excellence. The neck-label features the official wing-and-wheel insignia of IMS, integrating one of motorsport’s most recognizable emblems into the bottle’s design. As always, the bottle itself is Blue Run’s signature French cut glass, and the screen print contains precious metal elements. The final touch is a commemorative tax strip over the cork closure, making the release as a true race-week trophy.

Available exclusively at select retailers throughout Indiana, the liquid inside the bottle is a rush of the senses. The featured whiskey is Blue Run’s Kentucky Straight High Rye Bourbon, bottled at 111 proof. The expression balances a rich flavor profile peppered with rye spice and has earned numerous prestigious accolades, including Platinum and Gold honors at the ASCOT Awards, TAG Global Spirits Awards, and the San Francisco World Spirits Competition.

“Celebrating the Indy 500 with friends and family is one of the best traditions at IMS,” INDYCAR and IMS President J. Douglas Boles said. “This limited-edition packaging lets our fans take home a little piece of that celebration to enjoy throughout the Month of May.”

As engines roar and traditions continue at IMS, Blue Run Spirits invites fans to raise a glass to the pursuit of excellence—on the track and in the barrel.

“From Georgetown, Kentucky to Georgetown Road in Indianapolis, this partnership is rooted in a mutual respect for tradition and a relentless drive to push boundaries,” said Katy McBrady, General Manager, Blue Run Spirits. “This release is our way of honoring the entire Month of May through practice and qualifying weekend, to Miller Lite Carb Day alongside “Back Home Again In Indiana" and each passing of the Yard of Bricks with a whiskey that stands up to each moment.”

Tasting Notes:
Nose: Praline and orange peel, with hints of cherry and tobacco
Palate: Brown sugar and nuttiness, complemented by white pepper and evolving into stone fruit and dried apricot
Finish: Long and refined, with notes of herbal white tea, peach, and clove

Quantities are highly limited and distribution is confined to Indiana, making it a must-have for collectors, bourbon enthusiasts, and racing fans alike.

About Blue Run Spirits
Founded in Georgetown, Kentucky, Blue Run Spirits is a modern spirits company with a passion for exceptional bourbon and innovative design. With numerous prestigious awards, including Platinum and Gold recognitions at the ASCOT, TAG Global, and San Francisco World Spirits Competitions, Blue Run continues to redefine how bourbon is crafted, presented, and enjoyed.

For more information, visit www.bluerunspirits.com or follow @bluerunspirits on social media.

About Molson Coors Beverage Co.
For more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life's moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and Ožujsko to our above premium brands, including Madrí Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel’s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors’ history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors’ ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors’ success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com.  

About Indianapolis Motor Speedway
Indianapolis Motor Speedway, the world's largest spectator sporting facility, has been the worldwide leader in motorsports entertainment since opening in 1909. IMS will host the 110th Indianapolis 500 presented by Gainbridge – the world’s most prestigious auto race – on Sunday, May 24, 2026. That race is the climax of an exciting Month of May schedule for the NTT INDYCAR SERIES that also includes the Sonsio Grand Prix on Saturday, May 9 on the IMS road course. NASCAR returns to the famous 2.5-mile oval during Brickyard Weekend on July 24-26, featuring the Brickyard 400 presented by PPG for the NASCAR Cup Series and Pennzoil 250 presented by Take 5 Oil Change for the NASCAR O’Reilly Auto Parts Series. The IMSA WeatherTech SportsCar Championship also returns to IMS on Sept. 18-20 for the TireRack.com Battle on the Bricks. IMS, the NTT INDYCAR SERIES and IMS Productions are owned by Penske Corporation, a global transportation, automotive and motorsports leader. To purchase tickets or for more information, please visit ims.com.