Tuesday 3 November 2026, 11am EDT – Pioneering US-based barrel ownership platform, Barrel Global today revealed an officially licensed Kentucky Straight Bourbon Whiskey inspired by the billion-dollar franchise, John Wick. A collection of premium spirits will follow.

Facilitated by IMG Licensing, Barrel Global has secured the rights to manage the production and distribution of John Wick-inspired spirits in key global markets across continents including Asia, Europe and South America. Designed for collectors, enthusiasts, and discerning spirits consumers alike, the collection blends premium craftsmanship with the distinctive storytelling and tasteful style that have made John Wick one of the world’s most celebrated franchises.

Each expression has been thoughtfully developed to capture the essence of the franchise’s neo-noir world – bringing together sophisticated flavors, elevated design, and immersive storytelling with every bottle.

Selected to embody the spirit of the John Wick universe, the first release in the collection is a 7-year-old Kentucky Straight Bourbon Whiskey (750ml), bottled at 45% alc. vol. The whiskey is distilled by Bardstown Bourbon Company, pioneers of custom distilling based in the heart of Kentucky.

The spirit is then finished in cherry and sherry wood. The cherry wood, along with the cherry blossoms in the label design, are a nod to an iconic scene set on the atmospheric rooftop of The Continental Hotel in Osaka in the fourth John Wick movie. Sherry wood brings European influence, a reference to climactic moments set in the major cities of Paris and Rome.

The label and packaging design deliver iconography rooted in the world of John Wick and are packed with details that fans will notice. For example, the label depicts cherry blossoms falling around glass shattered by a gunshot, representing John Wick’s contradictory mission to find peace through violence. The neck label showcases a font that is used to send out bounties to the assassins, among other surprises.

George Koutsakis, Barrel Global Founder said: “It has been a joy to work with the team at Lionsgate to develop this unique and collectible range of John Wick spirits, inspired by the genre-defining franchise that we’re all huge fans of. With their track record of building cinematic universes that capture audience imaginations, Lionsgate have been excellent collaborators to realize this vision. Storytelling in a bottle, our spirits will offer a taste of John Wick’s coded, underground world of revenge and redemption.”

Debbie Olshan, Senior Director, Consumer Products at Lionsgate added: “We’re excited to give fans a new way to immerse themselves in the world of John Wick through this collaboration with Barrel Global. With years of expertise sourcing and curating exceptional spirits, the team at Barrel Global has created a collection that authentically reflects the craftsmanship, sophistication, and distinctive identity of John Wick.”

John Wick is among the highest-grossing franchises in Lionsgate’s portfolio and continues to captivate audiences around the world. In addition to four hit films, the John Wick franchise includes the television series The Continental and is expanding with an upcoming film starring Donnie Yen as Caine — one of the most intriguing and popular characters in the John Wick universe — which has wrapped production.

John Wick whiskey will available to pre-order from 3 November 2026 with an RRP of $54.99-59.99. Please enjoy responsibly.

‍One of the first front-facing barrel ownership companies in the US, Barrel Global (Louisville, Kentucky) works hand in hand with some of the most exciting, up-and-coming bourbon distilleries in the US to bring full barrel ownership to collectors, brands, and consumers. Founded by whisky expert and entrepreneur George Koutsakis, Barrel Global was created to simplify barrel ownership and make the experience as seamless and fun as possible. To guarantee the safety and security of the barrels, Barrel Global partners with distilleries and offers a state-of-the-art purchasing and stock management system for client use. Barrel Global is focused heavily on pushing the amazing bourbon and American Whiskey categories across the globe.
https://www.barrelglobal.com/

ABOUT LIONSGATE
Lionsgate Global Products & Experiences is a division within Lionsgate (NYSE: LION), one of the world’s leading standalone, pure play, publicly-traded content companies. By leveraging the studios’ world-class portfolio of film and television brands and franchises, the division drives incremental revenue and builds consumer engagement via live shows and experiences, location-based entertainment destinations, games, physical and digital merchandise, and select strategic partnerships and investments.

The group has announced multiple stage productions (Dirty Dancing, La La Land, Wonder and Nashville for Broadway, and The Hunger Games for London), integrations with marquee games (Call of Duty, Dead By Daylight, Roblox, and Fortnite), and collaborations with best-in-class consumer products licensees (LEGO, American Classics, Hot Toys, Funko, and more). Attractions based on Lionsgate’s top franchises The Hunger Games, John Wick, SAW and other iconic IP can be found at theme parks and destinations in Asia, the United States, the United Kingdom, and the Middle East, with the highly anticipated JOHN WICK EXPERIENCE now open in Las Vegas.