With bourbon, it’s not uncommon to see history and tradition at play. History and tradition are great, but sometimes mere modifications fail to keep up, and a fresh start can make all the difference. This is where New Riff Distilling saw opportunity.

Blake Riber, founder of Seelbach’s, an online-only spirits retailer, recognized an opportunity that was being overlooked by others - one that not just anyone else would - or even could - take advantage of.

Breckenridge Distillery once only known for their sourced bourbon, which was proofed down with Colorado mountain spring water, is rapidly expanding their portfolio. This 10 year old distillery is transitioning to their own distillate, and as a result, a widespread change in their whiskeys is taking place.

Maker’s Mark now offers their flagship bourbon in 3 different proof points, all within 20 points. Is the company getting too granular with their products? Does one of these releases need to be voted off the island, or does Maker’s 101 deserve a permanent place in the Maker’s Mark lineup?

Henry McKenna Single Barrel Bottled in Bond Bourbon won Best Whiskey in 2019 San Francisco World Spirits Competition. This is the first time a bourbon won the title. Problem is few will ever taste the bourbon.

A world removed from downtown of Austin, Treaty Oak Distilling is a place where distillation, cocktails, and world-class food come together to deliver an unexpected, yet outstanding craft distillery experience.

How does the company introduce an even more premium product and convince their customers to spend even more when they’ve already worked so hard to market a premium product as it is? The answer is simple.

Breaking Bourbon is partnering with Lock 1 Distilling Company to do something that has never been done on this scale before - a community created bourbon with input from our community every step of the way.

Our Favorite Whiskeys of 2018.