Hi Bourbon enthusiast
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
- We start examining the world of celebrity once again. Previously disregarded amongst whiskey geeks, we now see the tide shifting where celebrities are beginning to put out some really great stuff.
- We discuss what makes a brand stick and how celebrities and can’t just splash and dash if they want a long standing product.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product
