-It's the last roundtable of 2023 and we're going to review our predictions we made at the beginning of the year and see who got them right. We're also going to look at the comparison in having a bourbon brand get bought out and why there is no blowback versus the beer industry where people boycott and call them sellouts.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product