- Is the daily drinker dead? I take this roundtable into the direction of deep thoughts once again. At some point in our bourbon journey, someone has asked you “what’s your go to?” and maybe you had an answer, but today you may be uncertain about it.
- I ask everyone on the roundtable if we’re living in the golden age of American whiskey and if they feel there’s too many options on the shelf to be living in the bubble of only a few bottles.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product