- When is it enough? Not enough of buying bourbon, I’m completely cool with that. But at what point do you have enough of the same thing? It’s pretty common to see people talking about and chasing the same bottles. Every day there is a load of comments on every picture of Blanton’s or there’s a line outside of a store with people waiting for Eagle Rare or Weller.
- Now we’re getting to the point where I’m seeing pictures with nothing except one type of bottle lined up 10 deep on the shelf of the same thing. So if you see an Eagle Rare and you grab it, and you have had it plenty of times, why do you continue to pull it off the shelf instead of thinking “maybe I should put my resources into something different?”.
- When is it enough? Are you looking for value? Are you looking for status? Are you afraid of change? I want to go deep once again to understand more of the bourbon buyer mentality.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product