- The big shake up of the past few weeks is that Sazerac is pulling out of Republic National Distributing Company in favor of smaller, more mid-tier, and beer focused distributors in around 30 different states. What would motivate Sazerac to break up this long-standing relationship? If you are a distributor that got selected, what problems are you going to experience. And lastly, as a consumer are we going to see any change like finding Pappy on the shelf at MSRP.
- Since it’s the first roundtable of 2023, we all put in our predictions and see what the future holds for bourbon this year.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product