- Last week, the team at Breaking bourbon came out with an article called Does Bourbon Have A Small Brand Problem. It was a fascinating article because it talks about many of the interesting things we see about craft brands.
- Are people only interested interested in heritage brands? Is there a big knowledge gap? Is this a problem because of the unfair playing field with the three tier system? Are there too many choices or do brands just lack hype?
- Revisit all of our 2022 predictions to see who got it right and who got it wrong.
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product