Hi Bourbon enthusiast
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
- There was a great article by VinePair recently titled "In American Whiskey, Is Heritage Everything?". So let's talk about marketing tactics and when history is needed or not needed.
- Why are we attracted to finished bourbon?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product
