Hi Bourbon enthusiast
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
You must be 21 or over to enter this website. If you're not old enough to drink, then you're not old enough to read Breaking Bourbon.
Please read and drink responsibly.
- Jackie Zykan is leaving Old Forester. What do we think will happen to the brand? Is she replaceable? From a company standpoint, should they have done everything to keep her? What happens to 117 Series with her name on it?
- King's County and the Irish Whiskey Association are in a battle. King's County created an "Irish-style" whiskey and the IWA sent a cease & desist. But, King's County rejects it. What are the potential blowbacks that could be seen? What would we think if a distillery in Ireland created a "bourbon-style" whiskey and put that on the label?
- Stickers are going less than subtle now. Four Roses implemented a no sticker policy. Others are letting it slide. In the case of copyright issues, should distilleries start caring more?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product
