- This week’s Above the Char with Fred Minnick talks about how sometimes ignorance is bliss.
- Orange juice, pulp or no pulp?
- Why don't new Distillers/Bottlers differentiate their products more? For instance, Barrell Bourbon, Barrell Rye, Barrell Rum, Pinhook Rye, Pinhook Bourbon, Pinhook Cask Strength. Whereas Buffalo
Trace, Eagle Rare, Sazerac Rye, etc.
- What can and can't be patented in the whiskey business?
- Old Forester drops 3 batches of cask strength at $150 per bottle. Before I saw the price, I thought it was going to be a competitor to ECBP or Bookers. Would you rather see wide releases at barrel proof or barrel selections at barrel proof? You can't choose both.
- Angel's Envy Mizunara Cask, Old Forester Birthday Bourbon, Four Roses LE Releases. What has been done right and what went wrong?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product