- The week’s Above the Char with Fred Minnick talks about whiskey marketing
- Fake Pappy and the secondary market
- Netflix's Tidying Up and how it relates to bourbon bunkers
- What is the definition of a Whiskey Sommelier?
- Whiskey Jug Article
- Whiskey samples and reviews- Goodbye to Kerry
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product