- Joined by Blake from Bourbonr.com, Jordan from BreakingBourbon.com, and Brian from Sipp’n Corn.
- What’s your biggest bourbon regret?
- Getting bottles signed. your thoughts?
- What distillery or brand does the best job marketing their products?
- Why do people really give a shit or go crazy for regular weller special reserve?
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product