- Thanks to Maxwell Christy of Superfly Bourbon Club, Blake from bourbonr.com, Jordan from breaking bourbon, and a brief appearance from Kerry of subourbia.com
- Who watched the eclipse today? Anyone else underwhelmed?
- OFBB is releasing their 2017 Birthday Bourbon- How about Old Forester Statesman? Has anyone tried it yet?
- Why is it people are ok with higher prices on private label bourbons however it’s not like that in any other industry?
- Quinn English asks “I’d like to hear more about distribution and alternatives for the three tier system”
- Vlad Belchinsky asks “I would like to see a discussion about 'store picks", are they really and why does someone's opinion of 1 barrel drive the price up over a standard release?”
- Adam Kessell asks “Another topic is what you drink when you don't drink bourbon. And it's connection to bourbon. Or bourbon barrel aged tequila/rum, etc.”
-The Rise of Celebrity Whiskeys
-Crafting Celebrity Spirits: The Business Models
-Consumer Perception: The Connection Between Celebrity and Product